Ushore was created to make women feel their most confident in swimwear.

For too long, swimwear in India felt limited - uninspired designs, inconsistent fits, and pieces that made women feel like they had to fit the swimwear, instead of the other way around. We wanted to change that.

Founded by a mother-daughter duo, Ushore reimagines swimwear with a thoughtful perspective - where flattering silhouettes meet considered design, and confidence comes first. Inspired by the vibrant essence of Jaipur, our pieces are designed for women who love to travel, celebrate themselves, and feel beautiful doing it.

This is our vision of India's swimwear wardrobe brand.